Work

Birdie Chen

Clorox

Rebrand

2016

Clorox is an American first major consumer packaged goods company to develop cleaning products. The new Clorox aims to provide a more conventional use of each products. By simplifying the overwhelmed graphic, but still keeping the iconic blue and red, adding a tint of cool gray, this new approach will save the consumers when reading the complicated labels, make the cleaning process much enjoyable. Clorox, transforms the mundane activity into an euphoric experience.

Design services

 

Branding Identity

Product Development

Packaging Design

 

Recognition

 

Art Center Student Gallery

 

Mentor

 

Ania Borysiewicz